Creating the bridge between sexy fashion and tourism advertising for Miami.
We created these images for the GMCVB (Greater Miami Tourism Convention Bureau) and Miami based Turkel Advertising. It was our second year of shooting the campaign and the client wanted to take everything a little further. Turkel came up with the idea to add the pink to the images which helped them stand out in national media and easily be identified as Miami. I was given a pretty free hand to create a library of ads that had a sexy overtone and were shot at key locations around Miami.